Wednesday, June 30, 2010

Eye See Through - final exhibition photoshoot


Eye See Through: Photoshoot

Historically, fashion designers have rarely questioned the system in which they operate. In recent times, this tradition has been repeatedly challenged by a number of designers who choose candidness over concealment.
An atmosphere of openness permeates the air. Fashion no longer shies away from contentious issues.

Featured within the Eye See Through photo-shoot are two designers who have sought to integrate a heightened level of consciousness within their work. Both Dai Rees and Viktor & Rolf ask questions relating to fashion and consumption. Never afraid to highlight dubious practice within the industry, these designers ambivalent attitude towards fashion is communicated in no uncertain terms in the collections featured within this shoot.

Photos by Brendan Olley www.photographyandmash.com


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